Today's Medicine with Yesterday's Values


The Forward Focus Difference: Our secret sauce is built on relationships. As a pioneer in concierge medicine on the NorthShore, we have been providing state of the art quality healthcare, personalized service, and responsive, accessible care in a warm and welcoming setting for over 15 years.


Dr. Alina Elperin - Forward Focus

Dr. Kraft Seeing Patients Starting 10/06/25

Forward Focus Concierge Medicine is excited to welcome Dr. Michael Kraft to our Northfield practice, where he can provide thoughtful, highly personalized medical care and develop long-term, close relationships with patients.

In seven years with Northwestern Medicine, Dr. Kraft developed a reputation for being thorough, kind, and empathetic, with excellent diagnostic skills. A creative problem solver, he values having the time to dig deeper and understand what truly matters to each patient. Working together, they create a care plan tailored to the patient’s wellness goals that fits within their everyday life.

Meet Dr. Michael B. Kraft

Lunch & Learn - Tips to Boost Longevity & Quality of Life

Thursday, August 28th - 12:00 - 1:00 pm

This event has been cancelled.

Stay tuned for announcements about our next program!

For more details about our Wellness Programs, visit this page.

Lunch & Learn Healthy Lifestyle

Forward Focus Features

Personalized Doctor Attention

Personalized Attention

Personalized Attention

  • Undivided attention from your physician during lengthy appointments
  • 24/7 access to your physician via phone, email or text
  • Same-day scheduling
  • Unparalleled support staff who treat you like family
Coordination of Care

Coordination of Care

Coordination of Care

  • Referrals to trusted specialists and advocacy on your behalf
  • Help in navigating medical decisions and interpreting results
  • Daily visits when hospitalized at affiliated hospitals
State of the Art Medical Care

State of the Art Medical Care

State of the Art Medical Care

  • Outstanding symptom management and acute care
  • Medical sophistication and the time to provide comprehensive evaluation and diagnosis
  • Clinical expertise in all aspects of internal medicine
Wellness Partners for Comprehensive Care

Emphasis on Prevention & Wellness

Emphasis on Prevention & Wellness

  • Focus on lifestyle issues and behavioral changes
  • Proactive health plans and strategies to prevent disease
  • On-site access to wellness providers in nutrition and Ear Nose & Throat (ENT)
  • Regularly scheduled educational seminars on a variety of personal health topics

Dr. Steve Lasin has been my Primary Care Physician for many years. I consider him a trusted, caring, sympathetic, and helpful physician. He always takes my concerns very seriously and never dismisses them as unimportant. He is an iconic member of the Northern Illinois and South Eastern Wisconsin medical community. I would... read more

- VP Emco Chemical

I have a relationship with Dr. Schaffel and the entire staff of Forward Focus that is unequaled in my experience. Rebecca, Katie, Mel, et al treat us like family. In one of our more serious discussions over the years, he said, "I have your back." I firmly believe those four words and am grateful that I have found a doctor/... read more

- Steve Hipp

Imagine having a great relationship with your Doctor... one where you come first, not the insurance companies, not the administrators and lawyers, not one overwhelmed by the demands of too many patients. You've just imagined Forward Focus. Forward Focus is awesome!

- Craig Purse

I love Dr. Berliant. She is caring and compassionate. She is extremely thorough. She is not an alarmist. She always makes time for me. She speaks to me in layman's terms. The office staff is terrific.

- Liz Wellek

The Forward Focus office environment acts as a form of calm for me. Dr. Wolfman values building strong trusting partnerships with his patients. He is a great doctor, and I will never leave him.

- Craig

Forward Focus has been very efficient and responsive to my needs. My initial meeting with Dr. Phillips was thorough and informative. I left feeling respected and with a summary of all we discussed. When I left a message at the office with a question for Dr. Phillips, I received a call back immediately! Great medical care... read more

- Debby